About Us - Synergy Logistics

About Synergy.

Established in October 1972, Synergy has been at the forefront of warehouse technology for over half a century.

Synergy was one of the first companies to recognize the potential of cloud technology as a platform for a best-in-breed warehouse management system (WMS). Our market leading WMS, SnapFulfil, was architected for the web in 2007 and is now used in warehouses around the world.


Synergy is one of just a handful of companies in the world to be positioned in the Gartner® Magic Quadrant for Warehouse Management Systems which recognizes our completeness of vision and ability to execute.

SnapCart is the latest edition to the family, having been launched in 2019 as an innovative robotic solution for improving warehouse efficiency.

Synergy employs some of the industry’s top talent and believes that to stand still is to move backwards. The company has a commitment to innovation and problem solving, continually developing new solutions to meet customer demands.

“Customer service sits at the heart of our business and we are always looking at ways to be best in breed.”
Philip Wright – Head of Global Support & CI

Experienced Team

Synergy’s team of highly experienced warehouse professionals provides extensive on-site training and support from implementation through to go-live and beyond.

Research & Development

Synergy has successfully stayed ahead of the curve thanks to an ongoing program of investment in software and R&D.

Innovation Encouraged

Synergy has led the way in innovative warehouse management solutions for 50 years and continues to invest in its people and products to deliver world class solutions.

Global Approach

Synergy operates globally across North/South America, Europe, Asia Pacific, Eastern Europe, and the Middle East and Africa.

The Synergy Senior Management Team.

We are proud to employ some of the industry’s top talent. Please click on the LinkedIn icons below for more information on our Senior Management Team.

Hugh Stevens

Hugh Stevens

Title - Chairman

Linkedin link - https://www.linkedin.com/in/hugh-stevens-924a351

Tony Dobson

Tony Dobson

Title - Chief Executive Officer

Linkedin link - https://www.linkedin.com/in/tony-dobson-67959b3

Rich Pirrotta

Rich Pirrotta

Title - Chief Executive Officer (US)

Linkedin link - https://www.linkedin.com/in/corwynamber/

Anish Mackan

Anish Mackan

Title - Chief Technical Officer

Linkedin link - https://uk.linkedin.com/in/anish-m-2044a819/

Stefanie Rollins

Stefanie Rollins

Title - Chief Operating Officer

Linkedin link - https://www.linkedin.com/in/stefanie-r-7297044a/

Smitha Raphael

Smitha Raphael

Title - Chief Product and Delivery Officer

Linkedin link - https://www.linkedin.com/in/smitharaphael/

Neeraj Pancholi

Neeraj Pancholi

Title - Chief Financial Officer

Linkedin link - https://www.linkedin.com/in/neeraj-pancholi-37708424/

Chris Anton

Chris Anton

Title - EVP of Global Sales Operations

Linkedin link - https://www.linkedin.com/in/chris-anton-632a597

Our innovation creates paradigm shifts.

Synergy has led the way in innovative warehouse management solutions for 50 years and continues to invest in its people and products to deliver world class solutions.

Our Solutions.

Our portfolio of warehouse management tools includes:

SnapFulfil

SnapFulfil is a cloud-based, Tier 1 warehouse management system (WMS). It is highly configurable and can adapt to meet evolving fulfilment demands.
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SnapCart

SnapCart is an adaptable autonomous mobile robot (AMR) specifically designed to support multi-order picking routines in the modern e-commerce warehouse environment.
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SnapData

SnapData is a fully featured and configurable analytics & reporting solution to help customers instantly identify business trends.
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